Renee’ Atkins

A graduate of Miles College with a degree in Business Administration and a minor in Communication.  She began her journey in the music industry as a street-team promoter for Joey Boy Records and No Limit Records servicing Alabama.  Hard work and determination elevated her to the position of Regional Promotions Manager for Bellmark Records and six years later she became National Director of Promotions for Rap-A-Lot Records making her the second female to execute and direct a national street team both in the US and abroad.   Renee has acquired over twenty-three years of combined experience in sales, marketing, promotions, corporate branding and record promotions. 

Renee has worked independently for record labels such as: MCA, Virgin, A&M, and host of independent labels.   Her understanding of the ethnic marketplace is impressive, having created national launch campaigns and promotions for clothing lines, athletic footwear and high end cosmetics sold in federated retail stores around the world.    She established the Right Connection Music Conference, which developed a statewide creative writing promotion for high school seniors to compete for scholarships to attend colleges within the state of Alabama.

While developing partnerships with corporate brands to promote various recording artist she realized the unique opportunity to provide a specialized service to the entertainment industry by uniting brands, music, fashion, sports and the automotive world in cross promotions that would reach millions of new found consumers.  In 2000 she founded Sound Impact Marketing LLC.  The firm specializes in brand marketing by uniting opportunities.  Her clients have included Emmanuel Lewis; Absoloot Entertainment featuring Laila Ali, Dada Footwear, Melvin Riley, Rickey Smiley, Flori Roberts Cosmetics, Iman Cosmetics, Pelle Pelle and HDP9.com just to name a few.  The roster also includes a host of professional athletes.  She has appeared in Vibe Magazine, BRE, USA Magazine and a multitude of print publications to spread the word about brand marketing.

Ms. Atkins is the first female to produce and publish an audio book titled My Back Against The Wall “Working in the music industry”.  The audio book delivers motivation, inspiration and life skills to women working in the music industry.  She is a member of Delta Sigma Theta Inc.  Her mission is to concentrate on building strong communities by empowering women in the industry and networking to build sound partnerships while creating immeasurable concepts that will set the standard far above the competition. competition.